Why Your B2B Business Should Focus on Content Repurposing and How to Do It
Content repurposing allows you to more effectively reach and engage with your target market at each stage of the buyer’s journey. It typically takes eight touches before a prospective customer will engage with you. You need different types of content for each stage.
Use Lead Magnets to Organically Grow Your Audience
Instead of paying for expensive lists of industry contacts, you're able to grow your database organically with the help of lead magnets. This is the heart of lead generation, which simply allows you to connect with businesses that are already in the market for the products or services you offer.
The 8 Benefits of Consistent Blogging for Your Startup B2B Business
Maintaining a blog, let alone doing so consistently, seems like it would fall to the bottom of your priority list. In case you don’t believe that blogging is so crucial for a B2B startup to get their inbound engine running, check out these stats…